Why Wide Group supports the Alta Badia stage of the Ski World Cup
Wide Group has always supported events that convey core values, such as sports. It is with this vision that our long-standing sponsorship of the Alta Badia Ski World Cup - one of the most iconic events on the international sporting calendar - is established.
This event in the heart of the Dolomites is about more than just spectacle and competition; it is a complex organizational machine that creates an incredible two-day experience for spectators, participants, and sponsors working alongside the Committee.
The deep connection with the South Tyrolean territory, the location of the Group’s registered office and its co-founding in Bolzano, and our extensive insurance expertise as a leading consultancy, motivate Wide Group to support and protect the event on the Gran Risa and beyond.
With solid skills and sector-specific expertise, Wide Group designs the best insurance solutions to ensure safety during events, covering both permanent and temporary structures used for hospitality, dining, and entertainment.
General Liability for lift operators, the protection of organizers, and the management of associated risks are central elements in ensuring the event runs in total safety, in compliance with regulations, and for the protection of athletes, staff, and the public. This is precisely where Wide Group has operated for years, supporting those working behind the scenes of major sporting events.
Furthermore, we focus on the protection of ski lift facilities, which involves both mandatory coverage for skiers (Third-Party Liability) and specific policies for the operators themselves. For skiers, a Third-Party Liability (TPL) policy is mandatory to cover damages caused to others. For operators, policies are complex, covering infrastructure damage, public liability toward passengers, and business interruption.
For Wide Group, being a sponsor of the Alta Badia Ski World Cup means sharing values such as reliability, technical competence, and territorial commitment, while supporting an event that merges sport, innovation, and responsibility.
It is a partnership rooted in tradition but looking toward the future, with the same precision and solidity required to face every descent… and every challenge.
If you need advice or would like to join Wide Group:
