Wide Group, one of Italy’s leading insurance brokerage firms—characterized by an operating model that places the intermediary at the center and supports them through an advanced technological infrastructure—announces the acquisition of Broker Net Italia (BNI), an insurance company based in Prato that has been active since 2000.
This operation is part of Wide Group’s growth strategy, which focuses on aggregating long-standing and highly specialized firms to further expand the portfolio of tailored solutions offered to its clientele.
BNI was founded by insurance professionals with the goal of meeting the growing demand for highly specialized local consultancy. Over time, it has become a benchmark for companies, public entities, professionals, and private individuals. Through this integration, Wide Group strengthens its presence in Tuscany, adding a new hub in Prato to its existing office in Piombino.
A defining feature of BNI is the blend of tradition and innovation: under the leadership of Sole Director Enrico Claudio Cini, the company aims to make the customer experience increasingly simple, efficient, and digital by adopting innovative technological solutions. The strategic alignment between the two entities created the conditions for a natural synergy, with the shared goal of offering a service that is closer to client needs and oriented toward proactive risk management.
Gianluca Melani, Gerardo Di Francesco, and Matteo Barbini, Co-founders of Wide Group, stated:
"This operation represents a further step in our development plan and strengthens Wide Group’s local presence, expanding specialized expertise for the benefit of our clients and partners. The entry of Broker Net Italia confirms the solidity and effectiveness of the operating model we have built over time. BNI’s experience and innovative drive will enrich our ecosystem."
Enrico Claudio Cini added: "Joining Wide Group represents a strategic milestone in the growth path we have undertaken in recent years. Our desire to constantly improve the quality of services offered to clients, combined with the awareness that critical mass and efficiency are decisive factors for competing in the insurance brokerage market, led us to take this important step."
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